• Free US delivery, on orders over $100
  • Pay in 4, interest-freePay in 4, Interest-Free with Klarna
  • Insured, signature on delivery
  • Every diamond independently certifiedEvery diamond certified

About Love & Carat

Love & Carat sells certified diamonds and gemstones - lab-grown and natural - to people buying one for the first time, usually for someone they love. That is a large amount of money and very little information, and most of the industry likes it that way. We would rather you understood what you were paying for.

A loose round diamond beside a jeweler's loupe and a folded card on cream paper

Who We Are

Love & Carat is an online jeweler based in New York. We sell certified lab-grown and natural diamonds, natural gemstones such as sapphires, rubies and emeralds, engagement rings made to order in gold or platinum around a center stone you choose, and diamond earrings and tennis bracelets in gold.

Orders ship insured, with a signature on delivery, from our partners in the US, the UK and elsewhere.

Every Stone Is Independently Certified

Every diamond carries a GIA or IGI report, and every gemstone a report from GIA, GRS, Gübelin, SSEF, AGL or IGI. These are independent laboratories, and the grades on the report are theirs, not ours. We never list a stone without one.

A diamond's report has its own number, which you can look up on the GIA or IGI website to read the grades for yourself.

What a certificate actually tells you

We Will Talk You Out of Grades You Cannot See

Four grades set the price of a diamond. Only some of them change how it looks. Cut and ratio you will see every day; the difference between VS2 and VVS1 you will not see at all. We would rather sell you a larger, better-cut stone than a certificate you keep in a drawer.

What to spend on, and what to skip

It Arrives Insured, and It Can Come Back

Orders go by specialist courier, insured door to door, with a signature on delivery. Loose stones and non-custom pieces can be returned within the window on our returns page; made-to-order and engraved pieces cannot, and we say so before you buy rather than after.

Returns and refunds

Why We Lead With Lab-Grown

A lab-grown diamond is chemically and optically the same as a natural one, and it is graded by the same laboratories on the same scale. It usually costs less than a comparable natural diamond. Where two stones look the same, we would rather you paid less, which is why we recommend lab-grown.

If a natural diamond matters to you, we sell those too, each with its own GIA or IGI report.

What a lab-grown diamond is

Our Standards

Where We Are

Love and Carat, LLC, 45 Rockefeller Plaza, 20th Floor, New York, NY 10111. We are an online store, so the office isn't open to visitors.

How to Reach a Person

Write to concierge@loveandcarat.com or call us at +1 914 881 5116 in the US. A person reads every message, and if you are deciding between two stones, say so. Our other number is on the contact page.