How We Write
What goes into an article, who checks it before it goes live, and what to do if we get something wrong.
Research First
Every article starts from sources we fetch and read for that question: the grading laboratories (GIA and IGI), regulators and official guidance (the US Federal Trade Commission, the UK’s advertising rules and government pages), and the pages people already find when they search. The ones an article relies on are listed at its foot.
Written with AI Assistance
We draft articles with AI tools, working from those sources. Figures come from the sources or from our own catalog, never from a model’s memory, and every chart says where its numbers came from and when.
Checked, Then Approved by a Person
First, automated checks compare an article’s claims with its sources and with our editorial rules:
- A lab-grown diamond is always called lab-grown.
- We never promise resale value or call a diamond an investment.
- We never name our suppliers or quote a certificate number.
- We never suggest an uncertified stone to save money.
An article that fails a check is corrected or held back. One that passes goes to a person at Love & Carat, who reads it and approves it, sends it back for changes or drops it. Nothing is published until it has been approved.
Until October 15, 2026, articles that passed the automated checks were published without anyone reading them first.
Dates That Mean Something
An article’s “Updated” date changes only when the article itself changes: new figures, a new section, a correction.
Videos and Links
Videos are embedded from YouTube and belong to the channels named under them; they load only when you press play. We sell the stones we write about, and links into our catalog are there so you can see real stones and prices. They are not an independent review.
Corrections
If you spot a mistake, write to concierge@loveandcarat.com. We’ll correct it and update the article’s date.